Governance & Social ReformApril 26, 20264 min read

Restoring the Standard: Why It’s Time to Call "Normal" What It Actually Is

In the modern corporate world and our broader social circles, we have developed a soft vocabulary for behavior that is fundamentally destructive. We use clinical or watered-down terms like "toxic," "negative," or "difficult personality types."

SF

Saad Bin Farrukh

PhD Researcher: AI & Supply Chain 4.0 | Co-Founder, SBF-Consultancy & Pak-LLM

Restoring the Standard: Why It’s Time to Call "Normal" What It Actually Is

In the modern corporate world and our broader social circles, we have developed a soft vocabulary for behavior that is fundamentally destructive. We use clinical or watered-down terms like "toxic," "negative," or "difficult personality types." While these terms help us navigate HR manuals, they often obscure a deeper moral truth.

It is time to change the narrative. We need to reclaim the definitions of character. It is time to call kind, positive, and ethical individuals "Good and Normal," and to recognize that malicious, toxic, and negative behavior is "Bad and Abnormal."

By labeling toxicity as merely a "personality trait," we inadvertently normalize it. But when we look at the foundational principles of ethics and faith, we see that a "normal" human state is one of peace and benefit to others.

1. The Baseline of Humanity is "Good"

We often treat kindness as an "extra" or a "soft skill." In reality, kindness is the biological and spiritual baseline for a functional society. A person who builds up their colleagues and spreads positivity isn't doing something extraordinary; they are fulfilling the role of a Normal Human Being.

The Quranic Perspective:

Allah (SWT) reminds us of the inherent value of the "Good Word," comparing it to a thriving, stable structure:

"Have you not considered how Allah presents an example, [making] a good word like a good tree, whose root is firmly fixed and its branches [high] in the sky?" (Quran 14:24)

The Prophetic Guidance:

The Prophet Muhammad (PBUH) defined the very "norm" of a believer through the safety they provide others:

"The Muslim is the one from whose tongue and hand the people are safe." (Sahih Bukhari)

If you are not providing safety and kindness, you are deviating from the standard human "norm."

2. Toxicity is a Deviation, Not a "Type"

When we call someone "toxic," we give them a shield of modern jargon. If we shift the narrative to "Bad and Abnormal," we highlight that their behavior—whether it is backbiting, sabotaging others, or spreading constant negativity—is a malfunction of character.

The Quranic Perspective:

The Quran describes those who spread corruption and negativity as being in a state of spiritual "disease"—an abnormality of the heart:

"In their hearts is disease, so Allah has increased their disease; and for them is a painful punishment because they [habitually] used to lie." (Quran 2:10)

The Prophetic Guidance:

The Prophet (PBUH) warned that those who possess "bad" character are fundamentally distanced from the ideal human state:

"Nothing is weightier on the Scale of the Day of Judgment than good character. Indeed, Allah hates the wicked, the characterless." (Tirmidhi)

3. The Power of the "Good and Normal" Professional

In leadership and supply chain management, we often focus on "Efficiency 4.0" or AI integration. But the most sophisticated system will fail if the "Good and Normal" people are sidelined by the "Bad and Abnormal."

A "Good" person isn't just someone who is nice; they are someone who acts with Ihsan (Excellence).

The Quranic Perspective:

"Is the reward for goodness anything but goodness?" (Quran 55:60)

When we normalize goodness, we create an environment where excellence is the standard, not the exception.

4. Reclaiming the Narrative

Changing our vocabulary isn't about being judgmental; it’s about setting a standard. When we stop making excuses for "toxic" high-performers and call their behavior "Bad and Abnormal," we protect the culture of our organizations and our homes.

We must strive to be the "Good and Normal" people who:

  • Speak the truth (Siddiq).
  • Maintain trusts (Amanah).
  • Spread optimism (F'al).

Final Thought

Let us stop treating "Good" as a luxury and "Bad" as a permissible variant. A person who brings others down is operating outside the bounds of healthy human conduct. Let us celebrate the Good and Normal and have the courage to label the Bad and Abnormal for what it truly is.

#Leadership #Character #Ethics #WorkplaceCulture #GoodAndNormal #ProfessionalExcellence

SF

Saad Bin FarrukhAuthor

PhD Researcher: AI & Supply Chain 4.0 | Co-Founder, SBF-Consultancy & Pak-LLM

Leading researcher and consultant in Supply Chain 4.0, Shariah-compliant digital sovereignty, and foundational AI systems. Founder of Project Pak-LLM and Principal at SBF-Consultancy.

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